It is Monday morning in the office and finally, after weeks of preparation, the “launch date” of your new project is here. Like any good manager, you have taken the time to set your goals, establish your deadlines, make your budgets, determine your financial landmarks and create your ideal team. In fact, you even went one step further and established the exact steps, times and deadlines each team member would need to take to execute the project to perfection.
With great enthusiasm you walk into the boardroom and, in the limelight of your awaiting team, you passionately pitch your project with detailed precision and enthusiasm. However, surprising to you, rather than being met with Oscar winning applause, your team looks back at you with empty eyes.
In fact, if you look closely enough you can actually see apathy – maybe even discontentment in their expressions. How dare they! What happened? How could this wonderful project of yours be received with such neutrality?
In every company there are two common dynamics.
- Every organization has specific goals and objectives they need to meet.
- Every business has people who have been hired to execute those goals.
Why then, is it getting people motivated – or passionate as I prefer to say – sometimes so difficult? Why is it that some projects and teams are able to execute and implement their goals and deadlines (sometimes with little or no effort), while other teams or people make you feel like it would be easier to give birth to octuplettes?
The secret between the ease of implementation rests in a basic practice called The Law of Co- Creation. The Law of Co-Creation is one simple step that will empower you as a leader to create motivation and passion within your team, which is the secret fuel to effortless productivity.
The Law of Co-Creation states, “Two working in co-creative action have the power of four working individually; and three working in co-creative activity have the power of nine; and four working in co-creative activity have the power of sixteen; and so on.”
Projects Are Your Brain Children
No one would argue that it is natural for a parent to love his or her own child, even if that child isn’t perfect. Not everyone, however, will naturally “love” someone else’s creation, no matter how cute or smart he or she might be.
If you are wondering how this connects to the business world, it is this: good, bad or indifferent, it is human nature to be more bonded, passionate and personal about something you had the joy of creating, than it is to have something dumped on you that you are responsible to raise, expand and create into a success. In other words, the creation phase of the project is where the ownership and pride in team members is conceived. So what is the moral of my story? As a leader, if you want to create a better team synergy, you must get your players “under the sheets” with you during the inception stages of the project in order to form a stronger commitment.
Implementing The Law of Co-Creation
The Law of Co-Creation requires people to work as a united force. If this is something your company needs, here are three steps on how you can implement the Law of Co-Creation within your own team.
- Create the Mirror: Projects are like mirrors to employees; and every day to be our best we need to see our own reflection to feel value. When a staff member has a sense of ‘self’ in a project it offers them feedback on their contributions and skills. If the mirror only reflects your image, you run the risk of making people not only feel invisible and de-valued, but they will lack the passion required to invest that extra mile to get the project done well. Creating a mirror, which means allowing them to have input and ownership of the project, will provide a reflection that will improve their sense of responsibility and self-esteem on the workforce.
- Create the W.I.I.F.M. (“What’s In It For Me”): We all know that people are paid to complete projects. But many times a paycheck is not enough. If you want to create a team who not only works for pay but also works for passion, then you must create the W.I.I.F.M. As a leader, you must provide benchmarks where personal performance is recognized and rewarded on a selfish (of self) level.
- Let Every Team Member Be Proud Of His Or Her “Part”: It is common to see a parent take ownership when something is fantastic about his or her child. Likewise, as a leader, it is important that each contributing member of your team have his or her bragging rights on the project; something that connects him or her at a workplace DNA level to the responsibilities he or she is handling.
Every company leader wants the most from the people on their team. Implementing the simple Law of Co-Creation is one easy step that can make that happen. And just think, to create all that passion, all you have to do is “get under the sheets with your staff” and get them involved from the very beginning.
Dr. Tracy Kemble (Ph.D.) specializes in one thing: She empowers people. She is the author of several books including “Empowerment is S.E.X.Y.” (Learning Healthy Selfish and the four secrets to making life work); has written a 20 week recovery program that has been taught to over 10 countries globally; and has successfully launched three international companies. Her empowerment work has been recognized by the U.N Women’s council (2014) and she is the one of the Professional Women’s Network Women of Inspiration. She is a radio and television personality and tours the world leading corporate and personal conferences of empowerment. For more visit her website at www.DrTracy.tv
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